Vice President Sales - Outnovate Technologies Pvt Ltd jobs

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This is a senior role for our client based in the UAE which is a listed leading Indian CPG player with a turnover of ~600 million USD and a market leader in its product range.
Purpose of the Role :
- Scale international division revenues and improve the bottom line for the assigned region of (GCC)
- Lead the Sales function for the international division - Retail (GT, MT) & Horeca
- Set up the function with sales systems, processes, and technology
- Partner with the India team and establish a strong sales structure
- Establish a strong commercial and control structure
- Streamline the day-to-day operations with keen attention to detail
- Establish execution excellence in the structure.
Key Responsibilities:
Business Index
- Distributor appointment, management, and engagement with the retailer landscape
- Driving sales targets (both primary & secondary) for the responsible markets and across all channels viz Retail (MT, GT, Online, etc.), Food Service
- Maintain/Gain market share leadership of the brand in all responsible markets
- Lead for annual budgeting and closure with all distributors. Negotiate and close annual TME spend budgets. Topline (primary and secondary sales), bottom line & market share responsibility across all channels and segments.
- Identify and plug areas of revenue and margin leakage
- Achieve budgeted saving targets in trade marketing expenses
- Drive AOP sales of all product brand & health portfolios except the top brand
- Lead for Channel wise, Account wise & Brand Wise bottom-up sales & TME planning
- Ensure implementation of the AOP/ distribution agreement as agreed with the distributor 11- Competition benchmarking & driving strategies to combat competition via promotions or NPD
- New product market development, initiatives, and launches 13- Ensure distribution and offtake of health portfolio
- Manage trade marketing spend effectively and evaluate all commercial proposals from distributors
- Create new business pipelines & new market entry
- Scale business with existing distributors
- Monthly/Quarterly business performance review with distributors & Management Lead and close conversation on TME disbursements with the finance team.
- Government Liasoning ( Dubai Municipality, Min of Economy, etc.) and Tender Business
Customer index-
- Effectively manage current distributors and on-board new distributors
- Terminate non-performing distributors and appoint new ones. Appoint multiple distributors in existing geographies.
- Set processes and systems for the effective distribution performance review
- Lead all distribution communication
- Appoint new distributors/ buyers across all the geographies other than core markets.
- Drive distributors to achieve the targets
- Drive internal and external teams to increase weighted and numeric distribution across the region
- Drive strategies to increase offtake from the shelf, including leading negotiations with marketing agencies.
- Government liasoning for government tenders
- Identify opportunities to expand HORECA and bulk segment by expanding sales network.
- Ensure all new avenues of digital sales - such as Online & home delivery have fully collaborated
- Commercial lead for negotiation and closure with all new distributors and operationalizing the distributor agreement with them.
People index:
- Manage sales team performance and retention for all markets
- Create a robust salespeople structure, sales systems, and controls
- Drive sales teams to achieve the targets
- Create and set processes for the sales structure and performance review
- Recruit and mentor sales team to achieve business objectives
- Integrate systems with India business partners (internal team) to have effective sales systems and controls
- Select and upgrade the distributor sales team including team selection, and replacement to drive focus on the brand. Drive data-driven sales objective & sales analytics process in distributor and sales team management.
Job Details
Posted Date: | 2024-04-10 |
Job Location: | United Arab Emirates - Dubai |
Job Role: | Management |
Company Industry: | FMCG; Consumer Packaged Goods Manufacture; Food & Beverage Production |
Monthly Salary: | US $15,000 |
Preferred Candidate
Career Level: | Director/Head |
Nationality: | India |
Degree: | Bachelor's degree |
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