Job Description
1. Develop and execute comprehensive digital marketing strategies that align with the overall marketing and brand objectives, leveraging various online channels, including websites, social media, email, search engines, and digital advertising platforms.
2. Conduct market research and analysis to identify consumer insights, market trends, and competitor activities, translating findings into actionable digital marketing strategies and tactics.
3. Plan and oversee the implementation of digital campaigns, including content development, social media management, email marketing, search engine optimization (SEO), search engine marketing (SEM), and display advertising.
4. Collaborate with cross-functional teams, including marketing, creative, product development, and sales, to ensure seamless integration and alignment of digital marketing initiatives with broader business objectives.
5. Monitor and analyze the performance of digital marketing campaigns, tracking key metrics such as website traffic, conversion rates, engagement, and ROI, providing regular reports and insights to management.
6. Optimize digital marketing campaigns based on data-driven insights, conducting A/B testing, refining targeting and messaging, and implementing best practices to continuously improve campaign performance.
7. Stay updated on digital marketing trends, emerging technologies, and industry best practices, proactively identifying new opportunities and recommending innovative approaches to drive digital growth.
8. Manage relationships with external agencies, vendors, and partners for digital marketing services, ensuring effective collaboration, timely delivery, and adherence to quality standards.
9. Stay informed about digital marketing regulations, privacy laws, and industry guidelines, ensuring compliance in all digital marketing activities.
10. Train and mentor team members on digital marketing strategies, tools, and techniques, fostering a culture of continuous learning and skill development.
Skills
1. Bachelor’s degree in Marketing, Digital Marketing, or a related field. MBA or additional certifications in digital marketing are a plus.
2. Proven experience as a Digital Marketing Manager or similar role, with a track record of planning and executing successful digital marketing campaigns in the FMCG industry, specifically beverages, chocolates and canned goods.
3. Strong knowledge of digital marketing channels and platforms, including social media, email marketing, SEO, SEM, display advertising, and web analytics.
4. Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing software, and content management systems (CMS).
5. Solid understanding of consumer behavior, market trends, and digital marketing strategies in the FMCG sector.
6. Strong analytical skills, with the ability to collect and interpret data, derive actionable insights, and make data-driven decisions to optimize campaign performance.
7. Creative mindset and the ability to develop compelling digital marketing campaigns and content that resonate with the target audience.
8. Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams, external partners, and agencies.
9. Strong project management skills, with the ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
10. Results-oriented mindset with a focus on achieving measurable digital marketing objectives and KPIs.
Job Details
- Job Location
- Riyadh Saudi Arabia
- Company Industry
- Food & Beverage Production; Catering, Food Service, & Restaurant; FMCG
- Company Type
- Employer (Private Sector)
- Job Role
- Marketing and PR
- Employment Type
- Full Time Employee
- Monthly Salary Range
- Unspecified
- Number of Vacancies
- 1
Preferred Candidate
- Residence Location
- Jeddah, Saudi Arabia; Riyadh, Saudi Arabia
- Degree
- Bachelor’s degree / higher diploma